Articles
Articles Links
- Introduction to branding A short introduction to branding for beginners.
- Colmar Brunton Research Explains the concepts of brand positioning analysis.
- Products, Positioning, and Market Segmentation An article from from by Thorson, Esther. Advertising Age: The Principles of Advertising at Word, 1989.
- Lippincott and Margulies Several good articles on brand positioning and brand management.
- Brand Building Discusses various elements of brand building.
- Branding and Franchising A coleciton of articles on franchising and brand positioning.
- Brand Positioning Defines the goals and qualities of successful brand positioning.
- Positioning a Tourism Destination An article on how to position a tourist destination in order to gain competitive advantage.
- Managing Market Identity A general article on positioning a company in the marketplace.
- High-Tech Product Positioning An article on positioning of high-tech products.
- Workplace, Learning, Culture and Performance Competitive pressures for customer care and market positioning.
- International Brand Architecture A collection of excellent articles on international branding and advertising.
- Marketing Basics Briefly explains the concepts of market positioning.
- How to Improve your Company's Positioning Provides the basics of competitive strategy, strategic planning and market positioning.
- Catalogue Marketing Explans the catalogue brand positioning strategy concepts.
- Market Segmentation Defines the concept of market positioning and provides good examples of product positioning strategies.
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