Promotion
Promotion
Promotion Links
- Tobacco Explained: 4. Advertising ASH UK Paper. Reviews industry cigarette ads over the years, their messages, emphasis, and effects.
- Bibliography on Tobacco Advertising Bibliography of research and analysis articles on tobacco advertising and promotion.
- Getting around Advertising Restrictions Humorous article by a filmmaker documents some new approaches to promoting product.
- Tobacciana and Tobacco Advertising Archive of pictures from an online antique store. Tobacco ads, trinkets, billboards, posters.
- Peter Mitchell's Project -- Cigarette Advertising Student project creates a poster that blends cigarette ads to make a point.
- Brand-stretching ASH-UK briefing on brand-stretching: the use of tobacco brand names on non-tobacco merchandise or services to get around bans on direct advertising.
- Tobacco Resources on the Internet At bottom of page, three TV ads for tobacco products: Quicktime movie of Lucy and Desi Arnaz promoting Philip Morris cigarettes; AVI movie of a Winston ad featuring the Flintstones; AVI movie of a Viceroy ad featuring Steve McQueen.
- Point-of-purchase Tobacco Advertising The tobacco industry spent $250 million in 1996 point-of-purchase advertising; the industry also pays big money so "the displays used to sell cigarettes are the same as those used to display snack foods like Keebler cookies and Frito-Lay chips." Article explains.
- Athletes in Cigarette Ads Athletes and sports figures in ads for cigarettes from the 1930's through the 1970's.
- Smoke Gets in Your Eyes Article in Salon magazine on magazines created by the tobacco industry entirely to promote cigarettes and smoking.
- New Study of Tobacco Retail Marketing Santa Clara University study finds tobacco industry marketing is giving small retailers more money to push tobacco products.
- Tobacco Advertising and Promotion Factsheet from ASH-UK.
- Holy Smoke! The Virgin Mary was a Marlboro woman--and other marketing that the industry uses abroad.
- Flavor By Marlboro Gallery of ad agency work for Philip Morris features ads and mini-billboards.
- Smokeless Tobacco Advertising and Promotional Expenditures by Category FTC report lists the large variety of ways the industry promotes spit tobacco, from billboards to magazine ads, from point of sale ats to free samples, from promotional offers to endorsements, and more.
- Buzz Marketing Article on "stealth" marketing technique cites example of Brown and Williamson and other tobacco companies.
- A Day in the Life of an Advertising Man Internal documents from the UK tobacco industry's principal advertising agencies reveal that tobacco advertising is intended to increase consumption as well as brand share.
- Memorandum by Centre For Tobacco Control Research University of Strathclyde (UK) analysis of tobacco advertising agency documents finds they "provide a unique glimpse into the mindset and tactics of both tobacco advertisers and their clients."
- Peter Brown Cigarette Ads Magazine and TV ads featuring TV cowboy stars in the 1950's and 1960's
- Japan Ads Sell Women On Smoking US tobacco companies run ads in Japan for brands such as Virginia Slims using images of liberated, Western, cosmopolitan women. Over the same period, the number of female smokers has climbed, young women in particular
- Filter Tips: A Review of Cigarette Marketing in Canada Magazine format, from Physicians for a Smoke-Free Canada. Covers print, billboard, give-away, themed campaigns, and cigarette logos seen on TV sports.
- Emerging Tobacco Advertising and Marketing Issues Poster session from health conference focuses on recent trends in tobacco advertising including point of sale, tobacco-sponsored bars and clubs, and marketing to college age people.
- Big Tobacco Shifts Ads from Billboards to Stores UIC research shows that tobacco companies have increased retail store advertising and promotions since a ban on tobacco billboard advertising took effect. Pictures show typical retail spaces, filled with tobacco ads.
- Advertising and Sponsorship From a set of tobacco control issues items.
- Advertising Chapter from a book on the Brown and Williamson papers documents B&W's cigarette advertising in the 1970s and 1980s, with a focus on product placement.
- In-store Tobacco Ads Commentary explains tobacco industry point-of-purchase advertising and promotion; how it works, who gets paid for it, and what mechanisms are used.
- Big Tobacco's Newest Billboards Are the Pages of Its Magazines NYT article explores the industry's use of specialized magazines to promote product.
- Advertising Study of West Tobacco Study of the marketing strategies of a German tobacco company, done for a college course on marketing.
- Cigarette Advertising Doctors like cigarettes! That and other health claims the industry made in its ads of the 1940's and 1950's.
- The Most Heavily Advertised Product in America From the Tobacco History Timeline, a concise section on cigarette advertising in America in the 1970's.
- drkoop.com: Tobacco and Advertising In 1995, the advertising and promotion for cigarettes in the United States exceeded $4.9 billion. Tobacco industry documents reveal that tobacco companies did intentionally develop advertising and promotional campaigns to market to children and adolescents.
- ASH Thailand Report in English and Thai on merchandising and selling of tobacco, globally and in Thailand. Featured sections on "Foreign Imports (The Marlboro Man comes to Thailand)" and "Circumventing Thai Law".
- Teen-age Smoking Explodes Globally News article explores tobacco promotion and consumption worldwide, including brand-stretching.
- Pack of Lies: The Advertising of Tobacco Video from the Media Education Foundation.
- Tobacco Advertising, Public relations and the Media Tobacco advertising and public relations links from healthwatcher.
- Historical Medical Claims "More Doctors Smoke Camels" and other ads from 1927 through 1950.
- India: A Doctor Takes on Big Tobacco "It's a huge market in India and South East Asia. Tobacco companies are also targetting youth between 15-25. Two countries where it will zoom up are India and Indonesia".
- UICC Factsheet: Effects of tobacco advertising Review of published research on advertising of tobacco products concludes tobacco advertising increases consumption.
- Fact Sheet - Tobacco Advertising Brief factsheet compiled by the Non Smokers' Movement of Australia.
- Marketing Tactics Once-secret, court-released, internal industry documents demonstrate tactics toward increasing sales.
- Ad Money Moves from Billboards to Print Report finds cigarette marketing to teens through magazine advertising increased after the Master Settlement Agreement took effect in November
- Tobacco Ad Gallery Searchable by country, company, brand, or type of ad.
- How Tobacco Companies Exploit Teens USNews article explains how cigarette brand images and ad campaigns are designed for youth appeal.
- Cigar Industry Conducted Aggressive Marketing Campaign How the upsurge in cigar popularity happened.
- Project SCUM Article in San Franscisco Weekly; tobacco industry documents expose an R.J. Reynolds marketing plan targeting S.F. gays and homeless people. Its name: Project SCUM.
- New research Highlights Community Concerns about Tobacco Industry Marketing Practices Public Health Association of Australia summarizes three recent studies on tobacco marketing and the tobacco industry.
- Cigarette Ads Revive Spirit of Joe Camel Article in Ad Age magazine reviews the new generation of Camel ads.
- Research Review: Tobacco Advertising Advertising to minorities; children as target markets.
- Going For The Pleasure Outside marketing firm brags about the sales results it got for Lorillard with its "energetic, fun" promotion programs for Newport.
- Ad Revenues Up Short item reporting ad spending in consumer magazines. The biggest gainer for the first six months of 1999 was tobacco, up 32%.
- FTC: 1997 Smokeless Tobacco Report Contains tables of advertising dollars spent advertising and promoting spit tobacco by category and by year (from 1985 to 1995).
- Comparison of Cigarette Advertising to Brand Preference in Adolescents and Adults Table summarizes cash spent promoting product, compares with youth and adult brand preferences.
- Tobacco Advertising Set of slide presentations on ads selling cigarettes and other tobacco products.
- Advertising an Integral Part of Expansion of the Tobacco Industry. Short healthlibrary article on why the tobacco industry advertises.
- Tobacco Industry Advertising and Promotion Short factsheet; all sources cited.
- Mike Basil's Tobacco Advertising Page Concise summary of what communications research reveals about tobacco advertising.
- Retail promotion Results of Health Canada survey show that cigarette retail promotions are on the rise.
- Tobacco Advertising: Past, Present, Future Paper by University of Scranton student has rich collection of cigarette ads, including magazine and radio (.wav format); includes ads that made health claims, such as "doctor-recommended" cigarettes.
- Watching the Tobacco Industry Conference paper examines tobacco marketing.
- Cigarette Advertising Student project examines the aims and means of cigarette advertising.
- News & Opinion: Black Lungs Column on tobacco marketing to black teens.
- Growing Up Tobacco Free: Tobacco Advertising and Promomotion Chapter in an online book.
- Tobacco Advertising and Promotion Short description and statistics on promotional items.
- American Lung Association Fact Sheet: Tobacco Product Advertising and Promotion Cigarettes are one of the most heavily marketed consumer products in America. In 1995 tobacco companies spent almost $5 billion to promote and advertise their products. Factsheet from the ALA.
- Cigarette Advertising -- United States, 1988 Historical trends in tobacco advertising and promotion.
- Marketing: R.J. Reynolds Tobacco Company Collection Documents from the Mangini suit provide an inside look at how RJR markets and promotes its products.
- Cigarette Ads Nullified Anti-Smoking Messages, Says Expert A Boston University professor says that cigarette company advertising was so powerful that for some smokers it nullified the anti-smoking messages issued by doctors and society.
- Women Magazine Ads Cigarette ad campaigns targetting women.
- Dipping into Danger Article in The Missourian on college promotions of spit ("smokeless"); e.g. Skoal hires students to pass out free cans on campus, demonstrate how to use the product.
- Patterns of Tobacco Billboard Advertising Research reveals patterns of tobacco billboard advertising in a metropolitan region.
- Keep Smiling - No One's Going to Die Report analyses thousands of internal documents from the UK tobacco industry's five main advertising agencies, reveals industry activities intended to recruit new smokers, discourage existing smokers from quitting, undermine advertising regulations, and subvert government policy.
- Meet The Turk Cigarette ad campaign targetting men.
- Federal Trade Commission 1997 Report on Cigarette Promotion The tobacco industry spent $5.6 billion advertising and promoting cigarettes in 1997, up about 10% from the previous year.
- Tobacco Advertising influences adolescents to start smoking NIH analysis of what caused smoking to increase over the last 70 years.
- 20th Century Tobacco Advertisement Collection Over 8,000 slides containing tobacco advertisements, tobacco industry issue ads, and anti-smoking ads.
- Effects of Tobacco Advertising and Promotion Report examines: how tobacco advertising and promotion affect tobacco consumption; evidence that advertising and promotion affect overall tobacco consumption; countries with tobacco advertising bans have lower consumption (or slower increases in consumption) than those without bans.
- The Marlboro Man: The Making of an American Image Paper on the creation of the world's most popular brand, and its chief marketing gimmick: the Marlboro man.
- Philip Morris "Johnny's Call" Article on a long-running radio cigarette promotion for Philip Morris cigarettes; includes a print ad where Phlip Morris makes a health claim for their cigarettes.
- Tobacco and Alcohol Advertisements in Magazines: Are Young Readers Being Targeted? JAMA article (research letter) presents results of simple study counting ads in magazines with varying youth readerships.
- Targets of Cigarette Advertising Essay on cigarette advertising and promotion.
- Billboards Aren't Cheaper With Cigarettes Gone Reviews trends of billboards advertising cigarettes and other products.
- All Tobacco, All the Time: Cigarette Companies Launch Magazines A new promotion tool used by the tobacco industry: magazines created by the tobacco companies, replete with cigarette ads and a celebration of the 'glamorous' smoker's life.
- Big Tobacco Rides East Has the tobacco industry changed? "At the 1998 Hanoi Tet festival Philip Morris had a large tent with Marlboro horses to ride on for children, and young, nicely dressed cowboy girls offered single cigarettes free of charge to young boys."
- Cigarette Companies Get Crafty Article on cigarette promotion in bars.
- Ads for Tobacco Swamp New Swimsuit Issue Article looks at the ads in the 1998 Sports Illustrated annual swimsuit issue; 24% of the magazine's readers are between ages 12 and 17.
- New York Times' Nixing of Tobacco Ads Article on recent decision by the NY Times not to take tobacco advertising provides coverage of overall tobacco ad spending and trends.
- Advertising and Promoting U.S. Cigarettes in Selected Asian Countries A look at global smoking promotional activities by U.S. tobacco companies; some activities said to be illegal, and some said to target nonsmokers and children. "James Coburn, Pierce Brosnan, and Robert Wagner starred in a series of TV commercials for Philip Morris' Lark brand Cigarettes in Japan."
- Targets of Cigarette Advertising Paper examines use, purposes, design, and results of cigarette advertising, with an emphasis on the target markets of women and children.
- Tobacco Industry Spends Record Amounts on Advertising and Promotion FTC report finds that the five largest cigarette manufacturers spent $8.24 billion on advertising and promotion in 1999, 22.3% more than the $6.73 billion they spent in 1998, and the most ever reported.
- Support for Tobacco Trade: Up in Smoke? A look at U.S. tobacco industry promotion of product abroad concludes that U.S. government support for the trade is not as strong as it used to be.
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