Promotion

Promotion Related Topics

• Top: Health: Substance Abuse: Tobacco: Industry: Promotion

Promotion Links

• Joe Camel Campaign: Mangini v. R.J. Reynolds Tobacco Company Collection Once-secret R. J. Reyolds internal memos cover the design and implementation of the Joe Camel cigarette ad campaign, along with a report on the campaign by UCSF researchers.
  
• Tobacco Explained: 3. Marketing to children ASH UK Paper. Heavily documented with quotes from the industry's own internal documents, reports on how the tobacco industry promotes cigarettes and smoking to kids.
  
  
• Question It Spotlights how the tobacco industry targets youth.
  
• The Marlboro Man lives Article in Salon magazine. "Big Tobacco money is being spent differently than before, but it's still targeting our youth."
  
• ALAC Shoplifting Project - How Big Tobacco encourages shoplifting by kids. How cigarette displays are arrranged in stores to encourage shoplifting by kids. Slide presentation.
  
• Effect of Cigarette Promotions on Smoking Uptake among Adolescents Study supports a close linkage between tobacco promotional activities and uptake of smoking among adolescents.
  
• Philip Morris, Lorillard Targetted Kids Tobacco industry documents released by Congressman Henry Waxman.
  
• Ronald vs Joe Ronald McDonald and Joe Camel: both designed by major corporations to appeal to kids. Yet McDonalds made the decision that their restaurants would go smokefree -- before it was required. Some discussion.
  
• Brown & Williamson Campaign Targets Young People Article in India Express covers B&W's campaign promoting Kool and Lucky Strike cigarettes.
  
• An Ad-erage Day in the Life of a Kid A tobacco-ad-filled day in the life of a kid.
  
• Request for Investigation of Philip Morris Textbook Covers Letter from Commercial Alert requests Attorney General investigate Philip Morris for promotions to teens.
  
• Cigarette Brand Preferences Among Adolescents Paper from the Institute for Social Research, University of Michigan. Concludes: "the very high rates of cigarette smoking found among American teenagers in the late 1990s are associated with the popularity of just three brands: Marlboro (a Philip Morris product), Newport (a Lorillard product), and Camel (an RJR/Nabisco product). Perhaps not coincidentally, these have been among the most heavily advertised and promoted."
  
• UK tobacco firm targets African youth BAT (British American Tobacco) hands out free cigarettes to teenagers at sports events in Africa, a BBC investigation finds.
  
• Tobacco Documents Show Companies Vied for Youth Market CNN.com reports that R.J. Reynolds Tobacco Co. was envious of Philip Morris' domination of the youth market and designed a marketing strategy in the mid-1970s to try to increase its share, according to a secret document.
  
• Ads Influence Teen Smoking Habits Survey of thousands of high school students finds that tobacco advertising has an effect.
  
• Tobacco Ads in Magazines Gallery of ads shows how tobacco companies advertise in magazines with high youth readership, and looks at some of the messages in those ads.
  
• 1999 National Household Survey on Drug Abuse (NHSDA) Three brands account for most of adolescent cigarette smoking. 54.5 percent of current smokers 12 to 17 years of age report Marlboro as their usual brand. Newport was reported by 21.6 percent of youth smokers, and Camel was reported by 9.8 percent.
  
• Cancer Cash: Light Up. Be Cool. Drop Dead. A new tobacco promotion at bars and clubs in Seattle area aims at the youth market; story has the details.
  
• Tobacco Targeted at Youth on the Internet Updated report from the Center for Media Education surveys pro-tobacco sites for their appeal to children.
  
• Anytown USA: Tobacco Ads in Stores Photos of typical retail advertising shows the types of ads kids are seeing everyday throughout the country.
  
• Ever Wonder What the Future Holds for Joe? Essay comments on RJ Reynolds' Joe Camel advertising campaign.
  
• Tobacco Industry Quotes on Marketing to Kids Quotes compiled by MASCOT, the Multicultural advocates for social change on tobacco.
  
• Comparison of Advertising and Brand Preference Center for Disease Control lists how much the tobacco industry spends to advertise each of its top cigarette brands, what percentage of the adult market each brand gets, and what percentage of the kid market.
  
• Lorillard papers talk of teen tobacco use USA Today article. Industry's internal memos say that customers smoked because they were addicted to nicotine -- and that high school students were the base of the business.
  
• Big Tobacco: Still Addicting Kids Research reports on tobacco industry and marketing to kids before and after the Master Settlement Agreement with the states in November 1998.
  
• Cigarette-makers Accused of Increasing Ads that Target Teens - May 17, 2000 CNN report on research that shows tobacco industry has increased advertising aimed at teens, following an agreement not to do so.
  
• RJR on the "youth market" Document from R.J. Reynolds (RJR) site shows that 14 year old smokers were not just a viable, but a very sought after market for RJR.
  
• Do Candy Cigarettes Encourage Young People to Smoke? Paper in British Medical Journal. Executives of both the tobacco and candy industries regarded candy cigarettes as good advertising to future smokers; tobacco companies granted candy makers permission to use cigarette pack designs and tolerated trademark infringement.
  
• No Sale: 1. Tobacco Use Among Youth Most smokers become addicted to tobacco as children. One reason is, the tobacco industry targets children in its marketing, promotion, and advertising. Rundown on how it happens, how it happens, and what can be done about it.
  
• Cigarette Ads Influence Teen Smoking Summary of recent research.
  
• Tobacco and the Media Slide presentation from Media Influence on the Health of Adolescents at Andrews University.
  
• They said WHAT? Collection of quotes: what the industry says about youth in its own internal documents.
  
• Tobacco Industry Saw Benefit in Promoting Candy Cigarettes Summary of finding from research on tobacco industry documents.
  
• Marketing Cigarettes to Children Paper examines the history and results of the of RJR's Joe Camel ad campaign, and other tobacco advertising and promotion campaigns.
  
• Teenage Fun Bankrolled by Tobacco Giant A description of how Philip Morris is using the Internet to run fashion parades and raves aimed at teenage girls.
  
• ABCNEWS.com: Study Says Big Tobacco Targeting Teens In the time since tobacco companies agreed to change their marketing practices and pay states millions of dollars to fend off litigation, Big Tobacco has also dramatically stepped up advertising in magazines with large teen readerships.
  
• Daily Doc: Lorillard, Aug 30, 1978 Presentation, references, and context of the famous Lorillard memo which states "the base of our business is the high school student."
  
• Tobacco Industry Youth Programs Alert "Tobacco companies use their youth programs to improve their public image; thus, making them appear to be good corporate citizens while they continue to addict young smokers"
  
• Philip Morris Schoolbook Covers Commercial Alert takes a hard look at Philip Morris's giveaway of school book covers.
  
• Tobacco Promotions Aimed at Young Men Slide presentation on tobacco promotion appealing to young men in Canada.
  
• Philip Morris Polled Teens on Smoking The nation's largest tobacco company used pollsters through the 1970s and 1980s to learn more about teens' smoking attitudes.
  
• Tobacco Advertising in Magazines with Youth Readership Analysis of market research data shows the largest tobaccco company is still spending $15 million a day on advertising, much of it in magazines and other venues that impact kids.
  
• Selling Smokes To Starters Slide presentation documents Imperial Tobacco's approach to getting young customers in Canada.
  
• Behind the Smokescreen: Tobacco Marketing to Kids Report from the Campaign for Tobacco-Free Kids.
  
• Effects of Sales Promotion on Smoking among U.S. Ninth Graders Scientific paper concludes that large promotional pushes by cigarette marketers in the 1980s and 1990s appear to be linked with increased levels smoking among ninth graders.
  
• Cigarette Advertising and Teens Factsheet on tobacco marketing and promotion aimed at teens.
  
• Influence of Tobacco Marketing and Exposure to Smokers on Adolescent Susceptibility to Smoking Scientific paper finds cigarette advertising is a stronger influence on teen smoking than other factors.
  
• Brand Logo Recognition by Children Abstract of scientific paper reporting results of brand recognition. Over 90% of 6 year olds correctly recognized Old Joe, a cartoon Camel used by R.J. Reynolds.
  
• Tobacco Marketing to Young People Industry youth-oriented marketing strategies in the US and around the world.
  
• BAT Lures Young smokers With Online Scheme British American Tobacco is planning an extraordinary internet campaign to drive unwitting young consumers to bars and clubs where it promotes its cigarettes, according to a leaked company memo. Article explains, and provides the memo.
  
• Tobacco Advertising and Promotional Activities and Young People Section of 1994 Surgeon General's Report outlines tobacco industry advertising and promotion and its effects.
  
• Tobacco Industry Reviewed Potential Smoking Habits of 5-year-olds Brown and Williamson Tobacco engaged a marketing research firm to look at the potential smoking habits of children as young as 5, according to internal company documents. A judge said Brown and Williamson "blatantly abused" attorney-client privilege to keep these documents secret.
  
• Adolescent Exposure to Cigarette Advertising in Magazines Slide presentation by Harvard Professor.
  
• Smoke This Op-ed on tobacco industry promotions to youth.
  
• Tobacco Advertising influences adolescents to start smoking NIH analysis of what caused smoking to increase over the last 70 years.
  
• Memos Highlight Importance Of 'Younger Adult Smokers' Washington Post article summarizes what the tobacco industry was saying privately about youth smoking.
  
• Secret Memos Show Cigarette-maker Targeted teens CNN article: "The tobacco industry has been caught in a lie, according to newly unveiled secret memos. They show that R.J. Reynolds, despite past denials, aimed its advertising at teen-agers".
  
• Tobacco Ads, Promotional Items Linked with Teen Smoking Longitudinal research indicates that even if a teenager has no intention to start smoking, tobacco advertising and promotional items can lead one-third of them to try.
  
• CNN.com: Cigarette-makers Accused of Increasing Ads that Target Teens CNN report on studies showing that the tobacco industry has increased ads targetting teens.
  
• Smoking Behavior of Adolescents Exposed to Cigarette Advertising Research finds exposure to cigarette advertising correlates with several measures of youth smoking behavior, and is also an predictor of current and future smoking.
  
• The Smoking Gun: Tobacco And Teenagers "The documents the tobacco industry didn't want you to see." E.g. RJR 1975 RJR marketing memo: we must increase our share of the "young adult market, the 14-24 age group".